According to research and market survey more than a billion smart phones have been shipped in 2013 which means that mobile phones are reaching out a large cross section of people. In fact, the number is predicted to touch 1.7 billion by 2017. People are using mobile devices more than ever now and as a result the demand for functional applications has increased manifold opening doors of opportunities for Android developers and designers. Among all the mobile devices sold in the previous year, Android based devices accounted for 80% of smart phones and 60.8% of tablet devices. Moreover, Google Play Store has reported over 50 billion downloads and more than 1 million published apps.
Just going by the numbers it is clear that this is the age of Android developers and designers. There is a sea of opportunity for Android developers with several electronic gadget manufacturing companies making gadgets that are compatible with this OS. Android’s open source code will bestow developers with unrestricted command over a device thus enhancing the chances of creating new applications for users. Android provides greater ad inventory of around 12% more than that of iOS. This is made possible with fewer market barriers and 40% less cost. Google has a unique ranking algorithm which works on user retention instead of raw downloads and is therefore more efficient in producing accurate and relevant data to the user in comparison to iOS. This algorithm has made Google Play Store more user friendly reaching out to maximum number of people all across the world.
Working with Android requires a functional knowledge of Java teamed with Android Software Development Kit. Developing application for Android has great potential because of a wide range of tools made available to the developers and designers. From Google App Inventor for beginners to officially assisted Eclipse to Native Development Kit are made available to the developers to work on cross platform framework. The cross platform aspect increases the flexibility of developing various apps including enterprise apps, productivity apps and gaming apps.
The biggest advantage of an Android app is its visibility on the web. People searching for relevant and compatible apps in app filters will find Android apps featuring in the top of the list. Google Play Store allows easy app download for users. If at any point users feel that the app is not the one the wanted, they can have their money refunded within 15 minutes of purchase. Some careers even facilitate direct billing of purchased apps from the monthly phone bill of the user. Google also enables restriction of app availability to particular careers and countries. With the help of Android OS developers can have access to the largest customer base, cheaper customer acquisition and a monetizing pattern that is advanced in many ways. It has been found that 70% of application developers all around the world are targeting the Android platform.